VALSA – 10-Year Anniversary Logo

This logo was created for the 10-year anniversary of VALSA, an art association based in Rovaniemi that promotes equality, fairness, and accessibility in the arts. Unlike more traditional or academic institutions, VALSA works to open up the art world to everyone, creating a welcoming space for expression and experimentation.

The new logo marked a significant moment for the association as it moved into a new space and looked toward the future. The design embraces bold color and playful illustration as a direct contrast to the often grey and harsh visual environment of the city. It stands as a celebration of art, life, and the power of inclusive creativity.